Home / eCommerce Mall / Data Dashboard
Capabilities

Data Dashboard · Real-Time Big Screens Driving Business Decisions

The boss opens their phone at 8 a.m. and sees yesterday's GMV, order count, average order value and repurchase rate; operations review campaign ROI, coupon redemption rate and distribution contribution every day. From traffic entry to conversion, from user segmentation to product contribution, every metric across the chain is clear at a glance — grounding every decision.

50+
Built-in Metrics
Second-level
Real-Time Refresh
4
Analysis Dimensions (traffic / product / member / marketing)
Capabilities

From Gut-Feel Decisions to Data-Driven Ones

Real-time big screens + multi-dimensional reports + anomaly alerts — so every business move is grounded in data

📺 Real-Time Big Screen

GMV / orders / UV / conversion rate / live online count refresh at second level — hang it on a big screen in the big-promotion war room

🔍 Traffic Funnel

Visit → browse → add-to-cart → order → pay → repurchase — diagnose the conversion rate of each step in the six-layer funnel separately

📦 Product Analysis

Sales rankings / add-to-cart rankings / favorites rankings / slow-mover detection — grounding merchandising and restock decisions

👥 Member Insights

RFM segmentation, repurchase cycle, churn warnings and new-vs-existing customer ratio — member asset health at a glance

🎉 Marketing Analysis

Each campaign's ROI, coupon redemption rate, distribution contribution and campaign AOV comparison — grounding review and improvement

🚨 Anomaly Alerts

A 30% YoY drop in GMV, an order surge, or a refund rate over 10% auto-pushes a notification — catch problems the moment they happen

mall.shangbangke.com/analytics/screenLive Screen
D
Operations Dashboard
FullscreenExport
$56,420Today's GMV
2,184Orders
$26AOV
48,260Members

Sales trend, last 7 days ($K)

42Mon
48Tue
39Wed
57Thu
78Fri
67Sat
52Sun

Big Screen + Mobile — the Boss Checks Anytime

The big-promotion war room hangs a 4K screen refreshing GMV in real time, and the operations director sees the same data the moment they open their phone; the boss checks the live leaderboard on the road, with the performance rhythm fully in hand. Everyone sees the same data — no more "what I see is different from what they see".

  • Full-screen big-screen mode, fitting 4K monitors and projectors
  • Responsive mobile adaptation — clear on a phone too
  • Key metrics refresh by the minute, order data at second level
  • Abnormal swings are highlighted directly with red badges
mall.shangbangke.com/analytics/funnel6-layer
F
Traffic Conversion Funnel
By ChannelCustom

People per stage and step conversion

Visit
128,600
Browse
100,300 · 78%
Cart
54,000 · 54%
Order
30,800 · 57%
Pay
23,400 · 76%
Repurchase
11,200 · 48%

Traffic Funnel: Where Are You Losing Users?

Is GMV falling short because of too little traffic or too little conversion? The funnel chart clearly breaks down the conversion rate of each of the six layers: how many drop from visit→browse, browse→add-to-cart, add-to-cart→order… find exactly which layer is the bottleneck and optimize it specifically.

  • Six-layer funnel: visit / browse / add-to-cart / order / pay / repurchase
  • Each layer's conversion rate compared against industry benchmarks
  • Multi-dimensional breakdown by time period / channel / device
  • Supports custom funnels (e.g. register → first order → repurchase)
mall.shangbangke.com/analytics/rfmRFM
R
Member RFM Insights
Churn AlertSegment & Export
RFM QuadrantMembersShareAction
High-Value Core6,82014.1%Retain
High-Potential9,14018.9%Grow
Need Retention5,26010.9%Re-engage
At-Risk3,1806.6%Churn Risk

Inactive for 30 days → step in early to win back

RFM Segmentation Treats Members "to the Right Prescription"

Three-dimensional segmentation by recency (R), frequency (F) and monetary value (M) automatically classifies members into 8 quadrants such as "high-value / high-growth / high-retention / general customers". Different quadrants get different marketing strategies, spending resources where they count.

  • The RFM model's 8 quadrants are auto-divided, no manual thresholds needed
  • Quadrant distribution pie chart + trend line visualize member asset health
  • Each quadrant can be one-click segmented and exported for targeted marketing
  • Churn warning: inactive for 30 days → step in early to win them back
Use Cases

How Different Roles Use the Data Dashboard

Boss's Morning Meeting

Before the 9 a.m. morning meeting each day, open the mobile data cards: yesterday's GMV, order count, AOV, new members and refund rate — grasp the business rhythm in 5 seconds.

Operations Review

Do a campaign review after a big promotion: impressions, coupon-claim rate, redemption rate, campaign GMV and ROI — find the highest-ROI play to double down on next time.

Merchandising Adjustment

Check the slow-mover report weekly; SKUs with fewer than 5 add-to-carts in 30 days are auto-listed, and operations decide to discount-clear or delist.

Customer Retention

The RFM report shows a list of "high-retention customers" who haven't repurchased in 90 days, auto-triggering a combined retention-coupon + SMS campaign.

Related Features

The Data Dashboard Works With These Capabilities

Data feeds back into business decisions, flowing to the product, marketing and member modules

Try the Data Dashboard Now

Sign up to experience the full data analytics capabilities for free, or book a consultant demo