A shopper adds to cart in the WeChat mini-program today, orders on H5 tomorrow, and checks shipping in the App the day after — same account, same order, same points. Operations maintain data in just one back office, four channels sync in real time, and the experience flows seamlessly.
PC website for branding, H5 for traffic conversion, mini-program for accumulation, App for long-term outreach
For B-end customers and brand showcase, SEO-friendly with search engine indexing; suited for enterprise procurement / high-AOV scenarios
Tap-and-go with no download — landing traffic from official accounts / browsers / SMS links, suited for ad-campaign conversion
Native experience + WeChat ecosystem — official accounts / service accounts / feeds / group shares deliver the highest acquisition efficiency
iOS / Android native Apps reach active users over the long haul, with Push notifications / badge reminders activating repurchase
Dual binding of phone number + WeChat OpenID, seamless cross-channel login, with orders / points / balance synced across channels
Change price / stock / product listing on any channel and the other three refresh within 1 second, eliminating cross-channel data drift
Price / stock changes sync within 1 second
Product center, order management, member assets, marketing campaigns, data dashboard — every operations action happens in the same back office. Change a price and PC / H5 / mini-program / App take effect in sync; launch a flash sale and all four above-the-fold sections go live at once; add a member tier and member cards refresh across all channels.
Shopper "Emma" one purchase across channels
"I spotted a piece of clothing on PC at the office and added it to cart; on the way home I pulled out my phone and opened the mini-program, and there it still was, waiting for me to pay" — the same-account experience shows on any channel. Orders, favorites, coupons and points sync across channels in real time, so nothing gets "lost when you switch channels" again.
Configure homepage design per terminal
Though data is shared, the storefront experience has its own focus. PC takes a big-image brand style, the mini-program a lightweight clean style, the App native interactions. The design editor lets you independently maintain home, topic and campaign pages for all four channels, without losing each terminal's traits.
Browse and add to cart on PC at work, complete the shipping address + payment in the mini-program on the way home, and get a shipping push in the App once home.
Seeing a friend's mini-program share card, tap into the mini-program to order, register and get pooled as a mall member, then reached later via the App.
A procurement manager logs into the official brand mall on PC to browse enterprise-exclusive pricing, places the order, and finance pays via corporate channels on PC — a B-end experience throughout.
An App push says "the formula you bought last time is running low"; the user taps straight to the product page and re-orders with one tap — 30 seconds from push to completed payment.
Channels are the entry points; behind them, all business capabilities share the same data set
Products are listed/delisted in sync across all four channels, with unified price and stock management
Unified cross-channel account, with points / balance / stored-value card synced in real time
Design pages for the four channels are maintained independently, customized to each terminal without crossing up
Carts and unpaid orders continue across channels, seamlessly connected
Sign up to experience four-channel sync capabilities for free, or book a consultant demo