Turn "existing customers in WeChat groups" into a quantifiable sales channel. The three-piece set of distribution & referral + mini-program mall + community operations lets KOCs sell with one tap, group members order with one tap, and group leaders settle commissions with one tap — community leaders, moms and micro-business owners can all get it running.
Select products → leader shares → group members order → leader settles commission → data review — a closed loop that forms in a day
Regular members apply with one tap to become distributors (community leaders / moms / KOCs); once operations approve, promotion capability is enabled
A distributor picks a product → a dedicated promotional poster (QR code + personal nickname) is auto-generated, ready to save and post to feeds / groups
Group members scan the poster QR code to enter the mini-program mall and order; the distribution relationship binds automatically for accurate commission attribution
Open a group buy in the chat where 2 people form a group for the group price; the leader gets a bonus for starting a group, motivating members to join the virality
After order confirmation + the refund protection period, commission auto-credits to the distributor's account, withdrawable to WeChat wallet at T+1
A dedicated mini-program leader workspace: today's orders / my team / pending / credited / leaderboard all at a glance
In the old days, WeChat groups relied on the leader shouting "today's special, grab it now", order roll-calls written in the chat, payment via WeChat red packets, and reconciliation by Excel — all manual labor. Now with mini-program mall + distribution relationships + auto-reconciliation, order roll-calls go digital, commissions auto-settle, and reconciliation is second-level.
Poster auto-embeds KOC's exclusive info
A KOC picks a product → taps "Generate Promotional Poster" → a poster with a dedicated QR code is generated in 5 seconds → long-press to save → post straight to feeds or WeChat groups. Friends who are drawn in scan into the mini-program, ordering auto-binds the KOC's referral relationship, and commission attribution is accurate. No URL jump, no registration barrier, no operations involvement.
"$9.9 mango in a 3-person group buy" — the leader opens a group and forwards it to their chat; seeing they're 1 short, members instantly forward to a friend to help complete it. A single group buy pulls 50 new members into the mall within 30 minutes — the leader enjoys a bonus, members enjoy the low price, and the merchant acquires new customers.
A mother & baby goods mom-leader opens group buys + forwards to feeds daily, earning $1,100+ in monthly commission, motivating heavy-user moms to become top KOCs.
Xiaohongshu grassroots KOCs forward beauty posters to fan groups, earning 15% commission per order, over $1,400 a month, with the brand acquiring thousands of customers at zero cost.
A neighborhood fresh-food community leader runs a roll-call for next-day veggie packages each afternoon, with the store packing and delivering home — $7,000+ monthly GMV and $2,100 leader income.
All company employees register as distributors, sharing the brand's products to their feeds, earning 8% commission per order — over $1,400 extra income per person by year-end.
Distribution + marketing + members + finance collaborate across the chain to support community eCommerce
Two-tier distribution + promotional posters + commission settlement are the core engine
Group buys / bargaining / refer-a-friend are directly reused to activate group members
KOCs / leaders are high-value member tags for differentiated operations
Commission settlement / withdrawal review / monthly reconciliation auto-aggregated
Turn your WeChat groups into a quantifiable sales channel, with KOCs selling at one tap