Shoppers order while watching the live stream, and orders route straight back to your mall back office. Product showcases, real-time chat, flash sales, instant-buy red packets — every element a live room needs is built in, so hosts start selling the moment they go live, with no jumps to third-party platforms.
Hosts go live, products go on showcase, chat flows and orders route back — the whole pipeline happens inside your own mall
Embed the live component in mini-program / H5 / App — no third-party App jump for users, naturally boosting retention by 30%
During the stream, the host lists or delists showcase products anytime, with the "shopping cart" shown live on the storefront — tap to jump to product details
Real-time chat interaction, with the host adjusting their pitch by reading comments; like counts refresh live to maximize the vibe
Live-exclusive prices + limited flash sales with a countdown progress bar — selling out 30 seconds after going live becomes the norm
The host triggers red packet rain; viewers tap to claim coupons usable immediately, lifting both dwell time and conversion rate
Simulcast to Douyin / Channels / Kuaishou / Bilibili at once, with 100% of orders routed back to your own mall — no platform commission
Third-party streaming platforms take 5-20% commission, leaving little profit after each big-promotion payout. We decouple "live = content" from "mall = transactions": the host can stream anywhere, but orders enter your own mall — member accumulation, repurchase outreach and CRM linkage are all your assets.
Showcase order (drag hot items to top)
Pick products, add covers, configure teaser posters, set flash-sale prices — the host self-configures, no engineering involved. Before going live, run a one-click dry-run of the showcase / red packet / flash-sale flow they built, avoiding on-air mishaps.
Conversion funnel by stage (people)
How many viewers this stream had, average dwell time, showcase clicks, order conversion rate, AOV, return rate — seven dimensions of data, all there. Hosts review by data to adjust their pitch, product selection and time slot next time.
The host swatches and demos in person, with the shopping cart below always showing the shade being discussed; viewers chat "drop the link" and order instantly.
Stream live from the orchard, picking and shipping on the spot — viewers see the fruit's condition on camera and receive it within 24 hours of ordering, maximizing both trust and conversion.
Staff stream try-ons 2 hours daily, syncing new arrivals to the live showcase, with a single stream's GMV accounting for 40% of the store's daily sales.
The instructor live-teaches a 30-minute trial, with the "full course" link and coupons in the room; viewers order while listening, at a 12% conversion rate.
Live streaming is the traffic entry point; behind it, products / orders / marketing / distribution run in sync
Showcase products and mall products share the same SKU stock, with linked pricing
In-room flash sales, red packet rain and instant-buy coupons are reused as marketing components
Host selling can bind distribution relationships, with order commissions auto-settled
Dedicated live reports + global GMV funnel for multi-dimensional review
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