Home / eCommerce Mall / Live Commerce
Capabilities

Live Commerce · Shop While You Watch, Orders Routed Back

Shoppers order while watching the live stream, and orders route straight back to your mall back office. Product showcases, real-time chat, flash sales, instant-buy red packets — every element a live room needs is built in, so hosts start selling the moment they go live, with no jumps to third-party platforms.

4
Major Streaming Platforms Integrated
100%
Orders Routed to Your Own Mall
0
Stream Redirects
Capabilities

Putting the Live Room Inside Your Own Mall

Hosts go live, products go on showcase, chat flows and orders route back — the whole pipeline happens inside your own mall

📹 Embedded Live Room

Embed the live component in mini-program / H5 / App — no third-party App jump for users, naturally boosting retention by 30%

📦 Product Showcase Widget

During the stream, the host lists or delists showcase products anytime, with the "shopping cart" shown live on the storefront — tap to jump to product details

💬 Chat / Comments / Likes

Real-time chat interaction, with the host adjusting their pitch by reading comments; like counts refresh live to maximize the vibe

In-Room Flash Sales

Live-exclusive prices + limited flash sales with a countdown progress bar — selling out 30 seconds after going live becomes the norm

🧧 Instant-Buy Red Packet Rain

The host triggers red packet rain; viewers tap to claim coupons usable immediately, lifting both dwell time and conversion rate

🔗 Multi-Platform Simulcast

Simulcast to Douyin / Channels / Kuaishou / Bilibili at once, with 100% of orders routed back to your own mall — no platform commission

mall.shangbangke.com/live/ordersLIVE · 2,180 online
L
Live Order Routing
AuthorizeReplay Reach
$18,600Stream GMV
1,840Routed Orders
960New Members
100%Routing Rate
Source / ProductSoldStatus
Channels Store · Silk Mask620Routed
Douyin Store · Toner Set418Routed
Channels Store · Sunscreen356Syncing

100% of Orders Return to Your Own Pool

Third-party streaming platforms take 5-20% commission, leaving little profit after each big-promotion payout. We decouple "live = content" from "mall = transactions": the host can stream anywhere, but orders enter your own mall — member accumulation, repurchase outreach and CRM linkage are all your assets.

  • OAuth integration with Channels Store / Douyin Store, with full order routing back
  • The same product is priced uniformly across platforms, avoiding price chaos
  • Live viewers → mall members, tagged and pooled on registration
  • Replays after the stream keep reaching viewers — long-tail traffic isn't wasted
mall.shangbangke.com/live/studioStarts in 12:30
H
Host Workspace · Room Setup
Dry RunTeaser Poster

Showcase order (drag hot items to top)

Order / ProductLive PricePitch Card
1 · Silk Mask (hot)$15Ready
2 · Toner & Lotion Set$39Ready
3 · Sunscreen Spray$10Pending
Teaser poster generated Rehearsal passed

Host Workspace: Set Up a Live Room in 5 Minutes

Pick products, add covers, configure teaser posters, set flash-sale prices — the host self-configures, no engineering involved. Before going live, run a one-click dry-run of the showcase / red packet / flash-sale flow they built, avoiding on-air mishaps.

  • Drag to reorder the product showcase, putting hot items up front
  • Teaser posters auto-generated and shareable to feeds for warm-up
  • Pitch scripts / product intro image-text cards on call anytime
  • Pre-broadcast dry-run mode — every interaction can be rehearsed
mall.shangbangke.com/live/analyticsStream Review
A
Live Data Review
CompareExport
8,640Total Views
6.8 minAvg Dwell
21.3%Order Conv.
$18.6KStream GMV

Conversion funnel by stage (people)

8640View
6120Click
4080Cart
2680Order
1840Pay

Review Every Stream Down to the Detail

How many viewers this stream had, average dwell time, showcase clicks, order conversion rate, AOV, return rate — seven dimensions of data, all there. Hosts review by data to adjust their pitch, product selection and time slot next time.

  • Real-time viewer count / dwell time / like curve
  • Showcase click / add-to-cart / order / pay conversion funnel
  • Product-level GMV rankings — hot and cold items at a glance
  • Historical stream comparisons to find patterns and refine tactics
Use Cases

How Different Formats Run Live Commerce

Beauty Brand New-Product Launch

The host swatches and demos in person, with the shopping cart below always showing the shade being discussed; viewers chat "drop the link" and order instantly.

Fresh Food Direct from Source

Stream live from the orchard, picking and shipping on the spot — viewers see the fruit's condition on camera and receive it within 24 hours of ordering, maximizing both trust and conversion.

Apparel Store Daily Streams

Staff stream try-ons 2 hours daily, syncing new arrivals to the live showcase, with a single stream's GMV accounting for 40% of the store's daily sales.

Paid Knowledge Course Launch

The instructor live-teaches a 30-minute trial, with the "full course" link and coupons in the room; viewers order while listening, at a 12% conversion rate.

Related Features

Live Commerce Works With These Capabilities

Live streaming is the traffic entry point; behind it, products / orders / marketing / distribution run in sync

Try Live Commerce Now

Sign up to enable the live room capabilities for free, or book a consultant demo