Tmall traffic fees rise every year, JD takes 8% commission, and Douyin ROI keeps sliding — it's time for capital-heavy brands to turn back and build their own official store. With an independent brand site going global or a self-operated domestic one, user data is yours, repurchase outreach is yours, and brand voice is yours — escaping the "renting a platform stall" cycle.
Select products → design → drive traffic → accumulate → repurchase — every step is the brand's own decision
Independent domain + brand color scheme + custom home layout — escape the "one-look-fits-all" constraints of platform store templates
Ad campaigns / official accounts / Channels / SMS / feed promotions all land uniformly on the brand store's H5 or mini-program
Every purchase leaves "name / phone / shipping address / preferred products / AOV", building an ever-richer user profile
New launches, birthday perks, stock clearance — reach customers directly via SMS / official account / service-account template messages / App Push
300K members, 35% repurchase rate, $800 average annual AOV — brand equity accumulates as figures, grounding valuation / fundraising
Dual domestic / overseas sites, with the overseas site integrating Stripe / PayPal and the domestic site integrating WeChat / Alipay
Opening a store on Tmall, your design follows platform specs, traffic allocation depends on the algorithm, you can't see users' phone numbers, and running a brand campaign means filing with a platform rep… every step is bound by platform rules. An official store hands the rules back to you — you set the tone, you hold the data, you build the brand.
A new launch used to cost $14K for a homepage recommendation slot, less effective than a single sweep through loyal customers' feeds. The 50,000 real users accumulated in your official store — a wave of official-account template messages + service-account subscriptions often converts 3-5x better than paid traffic. That's the leverage of private-domain repurchase.
Dual domestic + overseas site config
One product system: the domestic site integrates WeChat / Alipay / domestic logistics, and the overseas site integrates Stripe / PayPal / international couriers. Multi-language / multi-currency / multi-region tax configuration is all built in, so going global needs no rebuilding of the system.
Drive traffic from Douyin / Xiaohongshu seeding to an owned H5 mall, bypassing Tmall commission — $4.3M annual GMV at a 45% repurchase rate.
A domestic mother & baby brand uses an independent site + Facebook ads to target the North American Chinese market, with $5M in annual overseas sales.
A major appliance brand builds an official store + service account, guiding JD customers to its own mini-program, lifting repurchase by 20%.
A bakery brand's official mini-program + community operations — 50,000 loyal users get scheduled new arrivals every Wednesday, with a single week's GMV accounting for 30% of monthly sales.
From storefront display to back-office operations, end-to-end capabilities support independent brand operation
Custom brand design, escaping the one-look-fits-all storefront
Accumulate user data assets and build a private-domain pool
Private-domain marketing components directly leverage repurchase
Four-channel coverage to reach and capture traffic across all scenarios
Go live with a self-operated brand mall in 30 days and start accumulating private-domain assets today