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Marketing Campaigns · 12+ Components to Activate Every Sale

Big promotions aren't a once-a-year event. Coupons, full reductions & discounts, flash sales, group buys, bargaining, points mall, new-user exclusives, stored-value top-ups, refer-a-friend… each is a "marketing building block" you can launch in a few back-office clicks — operations build, test and review it all on their own.

12+
Marketing Components
3
Promotion Stacking Layers
0
Engineering Required
Capabilities

Breaking "Marketing" Into 12 Assemblable Building Blocks

Each marketing component works standalone, combines and stacks — covering every stage from acquisition to repurchase in one place

🎫 Coupon Center

Four types — full-reduction, discount, exchange and free-shipping coupons — with three entry points: a claim center, automatic issuance and targeted issuance

💸 Full Reductions & Discounts

$30 off $199, 30% off 3 items, free shipping over $500 — multi-tier stacking with a cap; targeted by product / category / store-wide

Flash Sales

On-the-hour rush, limited stock, scheduled go-live — countdown plus a stock progress bar create scarcity and crank up the urgency on the checkout page

👥 Multi-Person Group Buy

2-person / 3-person / 5-person groups, with auto-refund if a group fails; guide sharing to chat groups for social viral acquisition

🔪 Invite-to-Bargain

Bargain a $99 item down to $0 — each invited friend knocks off a random $1-5; users actively share to their feeds to "get it for free"

🎁 New-User Exclusives

Newly registered members automatically get a new-user coupon pack plus new-user-only pricing, converting "passersby" into "first-order" customers

Points Mall

Redeem points for physical goods / coupons / cash discounts, turning member points into measurable "repeat transactions"

💳 Stored-Value Top-Up Bonuses

Top up $1,000 get $200, top up $5,000 get $1,500 — monetize prepayments and lock in future spending intent

🔗 Refer-a-Friend

Reward existing customers for bringing in new ones — once the invitee's first order completes, the referrer gets coupons / points / commission, leveraging social assets

mall.shangbangke.com/marketing/stackDry Run
S
Promotion Stacking Rules
ExclusionsRun Preview

Stacking priority (top to bottom)

Product
Flash $29.90
Order
$30 off $200
Payment
Member 10% + pts
Checkout BreakdownAmount
Original Price$44.00
Total Discount-$15.00
Final Payable$29.00

Transparent, Controllable Stacking Rules — No "Math Meltdown"

When "full reduction + coupon + member discount + points deduction" all apply at once, in what order are they subtracted? We turn the rules into a visual priority list — operations drag to reorder, the storefront checkout page shows "you saved $XX" in real time, and shoppers clearly see the final price.

  • Three-layer stacking priority is visually ordered: product level → order level → payment level
  • Mutual-exclusion rules are configurable: e.g. "flash-sale price" doesn't stack with "full reduction"
  • The checkout page clearly shows the discount amount for each item, so shoppers feel no letdown
  • Run a one-click dry-run before a big promotion to test exactly "how much this order can save"
mall.shangbangke.com/marketing/groupon14 active
G
Group Buy / Bargaining
ReviewCreate
14Active Groups
328Groups Formed
2,140New Customers
76.5%Form Rate
Campaign / ProductGroup PriceStatus
3-person · Bird's Nest Gift$24Formed
Bargain · Robot Vacuum$1392 cuts left
2-person · Milk Tea Voucher$3Grouping

Group Buy + Bargaining: Let Shoppers Acquire Customers for You

"$19.9 in a 3-person group buy vs $49 buying alone" — the mental-accounting gap pushes users to share to their feeds and chat groups. A failed group auto-refunds with no psychological burden, and successful groupies plus the friends they pull in all become your ordering members.

  • Group leaders enjoy extra rewards (bonus coupons / double points), reinforcing sharing motivation
  • Bargaining progress bar + random amounts + time pressure maximize share-to-conversion
  • All group / bargaining orders follow the normal flow — shipping / after-sales are identical
  • Failed group buys refund to the original source, with zero complaint risk
mall.shangbangke.com/marketing/couponCoupons
C
Coupon Center
Expiry AlertIssue Coupon
CouponIssued/UsedRateStatus
New $3 No-Threshold8,200 / 5,14062.7%Active
$5 off $30 Category3,600 / 1,18032.8%Active
Member Day Double1,500 / 966.4%Expiring
Anniversary $12 off $802,000 / 1,86093.0%Ended

Coupons: From "Scatter-Shot" to "Precision"

Scattering coupons wastes budget. We offer 5 issuance channels — claim center / new-user pack / birthday perks / tier benefits / targeted audiences — with data flowing back behind every coupon: issuance volume / claim rate / redemption rate / ROI, all crystal clear.

  • 5 issuance channels intelligently chosen by scenario
  • Coupon thresholds / eligible products / validity all configurable
  • Redemption data flows back into coupon analytics reports, grounding your review
  • Expiring coupons auto-push reminders, turning "dormant coupons" into "repeat transactions"
Use Cases

How Different Industries Run Marketing

Apparel Brand Promotion

Stack three layers — "$50 off $300 + 20% off 5 items + 10% off first new-user order" — the checkout page clearly shows total savings of $XX, lifting order conversion by 30%.

Fresh-Food Community Group Buy

$9.9 mango in a 3-person group buy, with the group leader getting one free extra portion — opening 50 groups in 30 minutes in a community chat becomes the norm.

Paid Knowledge Courses

Bargain a trial course to $0 — users learn once they pull 10 people, and invited friends claim a new-user coupon for their first order, driving 5,000+ registrations per course.

Offline Store Stored Value

Top up $1,000 to get a $200 stored-value card + 100 points + a 12%-off membership card, building long-term spending intent while pulling in immediate cash flow.

Related Features

Marketing Campaigns Work With These Capabilities

Once a campaign is configured, members / orders / data / distribution all link up in sync

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