A member isn't just a registered phone number — it's a living asset with tiers, points, stored value and tags. From acquisition and activation to repurchase and retention, each member's growth trajectory, spending power and preferences are continuously profiled, so 80% of revenue truly comes from 20% of loyal customers.
Tiers + points + stored value + tags run in parallel, building a member asset pool that can be segmented, reached and activated
6 default tiers (Regular / Bronze / Silver / Gold / Diamond / Black Card), with upgrade conditions supporting any combination of cumulative spend / growth points / invitation count — each tier enjoys exclusive discounts plus a benefits pack
Four behaviors earn growth points: ordering & spending / reviews & posts / referring friends / daily check-ins; periodic reset or rolling accumulation rules are configurable
Members prepay for bonuses, e.g. top up $1,000 get $200; stored balance is deducted first when paying orders, building long-term spending intent
Earn points on ordering + check-ins + reviews; the points mall offers three outlets — physical goods / coupons / cash deductions — to keep circulation active
Birthday-month exclusive coupons / double points / 30%-off member days auto-trigger based on member profiles — no need for operations to export lists and send manually each day
Gender / region / order-value range / repurchase cycle / recent activity… combine 20+ dimensions to segment cohorts for precise marketing targeting
Member distribution by tier
"800 growth points away from Gold" — the storefront member center shows a live progress bar, turning fuzzy "loyalty" into a concrete, chaseable goal. Each tier-up upgrades the discount rate / dedicated support / free-shipping quota / birthday double points all at once, pulling repurchase intent up directly with the numbers.
Points not issued are wasted; points issued but unspent are even more wasteful. We make the points mall a "semi-transaction venue": beyond pure points-for-goods, more scenarios are "$199 + 500 points" combined checkout, converting dormant points into orders.
Selected tag conditions (intersection)
RFM cohort distribution
"Female members who repurchased twice in the last 30 days with order value $500+" — cross three tags to segment them with one click. Once segmented, go straight into the Marketing Center for targeted coupons, targeted SMS and targeted mini-program subscription messages — marketing efficiency jumps from "blast everyone" to "precise reach".
Top up $5,000 to get a $1,000 stored-value card, deducted on each visit; any remaining balance at year-end auto-extends or converts to gift redemption — winning on both member stickiness and cash flow.
Formula buyers repurchase on a 28-day cycle; tag the cohort by "last purchase + 25 days" to trigger an auto-SMS "Running low? Restock now at 10% off".
A $299/year paid membership pack enjoys 10% off + free shipping + dedicated support + double points, with an auto-push renewal reminder 14 days before expiry.
A customer buys a "$5,000 stored-value card" as a gift; the recipient scans to activate, instantly registering as a member with the stored value credited — gifting plus acquisition in one move.
Once member assets are accumulated, marketing, orders and data all revolve around members
Targeted coupons, flash sales and bargaining aimed at member tiers / tagged audiences
Combine paid membership packs, stored-value cards and points redemption into an exclusive benefits system
Member insights: RFM segmentation, repurchase cycle and churn warnings at a glance
Every order enjoys a discount by member tier, with points and balance deductions stacked automatically
Sign up to experience the full member operations capabilities for free, or book a consultant demo