From new-user welcome sequences to cart recovery and win-back, no campaign is ever just "send one email." Marketing Campaigns support multi-step workflows with trigger conditions / wait intervals / A/B testing / branching logic — letting your EDM run itself, with visibly higher conversions.
From trigger to branch to test to tracking, every link is backed by a dedicated capability
"Welcome email → product intro in 3 days → discount code in 7 days → follow-up in 14 days," visually orchestrated with no code
User signup / cart abandonment / order complete / tag change / custom events — a variety of triggers instantly start a campaign
Branch by user behavior: opened the email goes down path A, didn't open goes down path B — precise outreach to different behavior groups
Run 2–4 versions in one campaign, auto-pick the winner by open / click rate, and push all remaining traffic to the winner
Set wait durations between steps (hours / days / weeks), or wait until the next business day or the user's local time window
See which step each user is currently on and which email they last triggered, on a real-time dashboard
Drag-and-drop nodes, no code required
Build marketing workflows by dragging nodes: "Signup triggers a welcome email → wait 3 days → check if opened → if yes, send promo / if no, send a reminder." All nodes connect visually, so even a junior operator can build an automated sequence in 30 minutes.
Open-rate by subject version (1,000 probe)
Test two subject lines, two CTA versions or two send windows in the same placement — 20% of traffic runs the test first, the system auto-picks the winner by open rate, and the remaining 80% all go to the winning version. A 30%–100% CTR lift from a single campaign is common.
Triggered on signup: Day 0 welcome → Day 3 product intro → Day 7 case study → Day 14 first-order offer
1 hour after add-to-cart without payment a reminder → 24 hours later a discount-code recovery → 72 hours later a final nudge
If a customer hasn't ordered for 60 days since their last purchase, trigger an "old-friend welcome-back gift + personalized recommendations" sequence
Send a birthday coupon 3 days before, well-wishes on the day, and a coupon-expiry reminder 7 days after
The campaign is the engine; content, templates, segmentation and channels are the fuel
Each campaign step references the matching marketing email, personalized with dynamic fields
Reference industry templates to build campaigns fast — no designing email styles from scratch
Campaigns target by audience for precise outreach to different customer segments
Campaign data flows into the big-screen dashboard in real time — performance at a glance
Sign up to try the full marketing campaigns capability for free, or book a consultant demo