"Blast 100,000 emails for 200 conversions" is the inefficiency every marketer knows too well. Audience segmentation slices customers into precise groups by tag / behavior / tier / RFM — "VIPs with no order in 90 days," "added to cart but not paid," "Shanghai women 30+." Give each group dedicated content and conversion rates rise 3–10x.
From tags to RFM to behavior to personas, stack multiple dimensions to carve out precise audiences
Freely combine customer tags with AND / OR / NOT — "VIP" AND ("Beijing" OR "Shanghai") NOT "Unsubscribed"
Auto-tier across three dimensions — recency / frequency / monetary — to identify high-value and at-risk customers
Slice audiences by behaviors like "added to cart but not paid," "browsed but didn't order," "clicked an EDM"
Demographic dimensions such as gender / age band / region / industry / company size
"VIPs with no order in 90 days" recalculates daily — matching customers auto-join, those who no longer match auto-leave
Bulk-import an Excel list as a static audience, reusing scenarios like "offline event sign-up lists" in one click
Tier-1 city, 35+ high-value active users
Combine "Shanghai / Beijing / Guangzhou / Shenzhen + ages 35–45 + VIP / Diamond members + clicked an email in the last 30 days" to carve out "high-value active users 35+ in tier-1 cities." Precisely reaching 6,000 people yields 20x the ROI of blasting a million.
A "win back VIPs with no order in 90 days" audience changes daily — yesterday's 200 people may be 195 today (5 repurchased). Dynamic audiences recalculate automatically in the background each day: new matches join, those no longer matching leave, so campaigns always reach the right people.
"No login in the last 60 days" + "lifetime spend 5,000+" → a dedicated win-back plan for high-value at-risk customers
"Registered 7–30 days ago" + "no first order yet" → a dedicated activation promo email for new customers
"Last purchase 30–60 days ago" + "bought product A" → related-product repurchase recommendations
"Diamond / Black Gold members" + "birthday this month" → exclusive birthday-benefit emails for premium members
Segmentation is the targeting system; campaigns, content and dashboards make the targeted audiences actually get reached
Campaigns specify a target audience for precise outreach by segment
One email switches paragraphs dynamically by audience for individualized messaging
The dashboard compares conversion rates by audience to identify high-value groups
Unsubscribed customers are automatically excluded from segments for compliant marketing
Sign up to try the full audience segmentation capability for free, or book a consultant demo