Home / Email Management / Marketing Content
Marketing Content

Marketing Content · Visual Creation + Personalized Outreach

Blasting a thousand identical "Dear Customer" emails is long obsolete. The marketing content editor supports drag-and-drop component-based visual creation, dynamic fields like {nickname} {city} {last purchase}, and paragraphs that switch automatically by user tag — making every email feel written specifically for the recipient.

20+
Drag-and-Drop Components
50+
Personalization Fields
0
Coding Required
Capabilities

A Complete Toolkit for Marketing Email Creation

From visual editing to dynamic fields to responsive layouts, every step keeps operators out of trouble

🎨 Drag-and-Drop Editor

Components like headings / images / buttons / product cards / columns / spacers are drag-and-drop ready — no HTML, no errors

👤 Dynamic Fields

50+ fields such as {nickname} {city} {last purchase} {VIP tier} auto-substitute the recipient's real data on send

🔀 Conditional Display

One email switches paragraphs by user tag / tier / behavior — "VIPs see copy A / regular users see copy B"

📱 Responsive Layout

Emails automatically adapt to desktop / mobile / tablet viewports, so the mobile reading experience is just as polished

👁 Live Preview

Preview the rendered result while editing, and select real user data to preview the substituted content

📝 Version History

Each edit auto-saves a version; if you break something, roll back to any version in one click

mail.shangbangke.com/marketing/editorWYSIWYG
E
Visual Email Editor
PreviewSave
Header Banner
Image + Text
3-Column Products
CTA Button
Brand Footer
Black Friday 50% Off — 48 Hours Only
#E4393C
Shop Now →
✓ Passed
Acme Brand

WYSIWYG — Operators Create on Their Own, No Help Needed

Crafting a beautiful marketing email used to mean waiting on a designer to slice graphics, a front-end dev to write HTML, and QA to test it across email clients. Now operators just drag components — colors / font sizes / spacing / button styles are WYSIWYG — and ship a brand-grade marketing email in half an hour.

  • 20+ preset marketing components — templated scenarios, no design needed
  • Live preview + automatic cross-client compatibility testing
  • Brand color / logo / footer configured once, reused everywhere
  • Import an existing HTML email to keep editing
mail.shangbangke.com/marketing/personalizePersonalize
P
Personalization Preview
FieldsApply
15%Generic Open
32%Personalized Open
+113%Lift
RecipientRendered Body Snippet
Mr. ZhangMr. Zhang, the fittings you bought last month are restocked at a discount
LinaLina, new samples you follow just arrived in our Shanghai warehouse
(no name)Hello, your exclusive member price is reserved

Missing fields auto-fallback to a safe default

Individualized Outreach Doubles Open Rates

A uniform blast averages a 15% open rate; add personalization fields and it holds steady at 25%–35%. Swap "Dear Customer" for "Mr. Zhang, the XX product you bought from our store last month is now on a restock offer," and the open rate takes off.

  • 50+ built-in fields (nickname, city, industry, orders, etc.)
  • Custom fields supported, connecting to any CRM customer tag
  • Missing fields auto-fallback (no nickname falls back to "you")
  • Conditional-display branches customize one email for many audiences
Use Cases

How to Use Personalized Marketing Content

Member Birthday Marketing

"{nickname}, happy birthday! Your exclusive birthday coupon {code}, valid through {expiry}," sent fully automatically

Cross-City Promotions

Dynamically push local store events by the user's city — Beijing customers see "Beijing Sanlitun Store," Shanghai customers see "Shanghai Xujiahui Store"

Repurchase Recommendations

Reference the "items matching {last purchase}" field to recommend related products based on purchase history

Tier Benefits

VIPs see a 20%-off invite, regular users see a trial invite — one email, two precisely targeted versions

Related Features

Content Creation Works with These Features

Content is the bullet; templates, campaigns, AI copy and segmentation make sure it hits the right person

Try Marketing Content Creation Today

Sign up to try the full marketing content editor for free, or book a consultant demo