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Forwarder Booking

Forwarder Booking · Sea, Air, Land & Express

Trade logistics is more than ocean freight — air, rail (China-Europe rail), land (truck-air) and international express (DHL/FedEx/UPS) each fit different scenarios. SBK manages all forwarder / carrier / airline profiles in one place, sends booking entrustments in one click, and closes the loop end-to-end with freight-rate comparison + slot tracking + cost reconciliation.

4
Transport modes
50+
Carrier profiles
1
Booking entrustment document
Capabilities

Everything Forwarder Booking Should Offer

Profiling + freight-rate comparison + booking entrustment + slot tracking

🚢 Forwarder / Carrier Profiles

Unified management of 50+ carrier profiles (Maersk, MSC, CMA, Hapag-Lloyd) and forwarders, including partner account numbers, contacts and payment terms

📋 One-Click Booking Entrustment

Generate the SI booking entrustment from order / packing-list data and email it directly to the forwarder as an attachment — no manual form-filling

💰 Freight-Rate Comparison

Compare multiple forwarder quotes on the same route, recommended by a composite score of total price / transit time / service quality

✈️ Multiple Transport Modes

Unified management of ocean (FCL/LCL), air (direct/transit), rail (China-Europe rail), land (truck-air) and international express

📅 Sailing / Flight Tracking

After booking, the sailing schedule / flight syncs in real time, with cut-off / departure / arrival dates fully visualized

💵 Cost Reconciliation

Reconcile the forwarder's invoice by line item — ocean freight / port charges / THC / fuel surcharge / documentation fee — with discrepancy alerts

trade.shangbangke.com/forwarding/agentsProfiles
F
Forwarder Profile Library
AddRequest
ForwarderStrong RouteScore
SINOTRANSEurope4.8
Kerry LogisticsSE Asia4.6
Kuehne+NagelUS West4.3
Local AgentMid-East3.9
26Forwarders
4.5Avg Score
18 dAvg Transit

Forwarder Profiles = Your Negotiation Hand

Some forwarders are strong on Europe routes, some are cheap to Southeast Asia, some have special carrier accounts — this info lives in salespeople's heads, and a newcomer has to ask everyone. SBK profiles each forwarder's strong routes, price range, payment methods and service score, so a new salesperson knows who to call from day one.

  • Forwarder profiles include strong routes, price ranges and payment terms
  • Carrier account numbers and customer codes recorded in one place
  • Historical cooperation amount and average transit time auto-tallied
  • Service scores (punctuality / communication / exception handling) rated by salespeople
trade.shangbangke.com/forwarding/rate-compare5 quotes
R
Ningbo→Rotterdam 40HQ
HistorySelect
ForwarderRateTransitScore
SINOTRANS$1,85023 dBest
Kerry$1,70028 d85
K+N$1,80025 d88
Local$2,10022 d79

Historical rate curve (USD / 40HQ)

1700Jan
1850Feb
2100Mar
1950Apr
1800May

Compare Multiple Forwarders on One Route — the Best Combo at a Glance

Ningbo to Rotterdam 40HQ: five forwarders quote USD 1,800 / 1,950 / 1,700 / 2,100 / 1,850. The lowest looks like 1,700, but it's 5 days slower — when the customer is in a rush, the 1,850 fast vessel is the better pick. SBK scores rate / transit time / service quality together to find the optimal combination.

  • One-click price comparison on the same route
  • Composite score = price weight + transit-time weight + service weight
  • Comparison against historical deal prices to judge if a new quote is reasonable
  • Historical peak/off-season rate curves give negotiating leverage
trade.shangbangke.com/forwarding/si/SI-2026-0421Booking
SI
Shipping Instruction SI-2026-0421
ValidateSend
Ningbo Hubon Co.
Acme Corp (DE)
MSC OSCAR / 2603W
Freight Prepaid
2026-04-25 18:00 · 2 days left
Required field completeness12/12 filled

Standardized Booking Entrustment — One Missing Field and It Bounces Back

An SI (Shipping Instruction) must include shipper, consignee, notify party, vessel/voyage, B/L terms and packing-list data — miss one and the forwarder asks you to resend. SBK's SI template has all required fields pre-set as placeholders, auto-filled from order data, so the salesperson just clicks "Send."

  • SI templates pre-set by carrier format
  • B/L terms auto-applied per customer-level preferences
  • Packing-list data synced automatically
  • Cut-off countdown alerts to avoid being rolled
Use Cases

Forwarder Booking in Action

Comparing 5 Forwarders on a Europe Route

The customer requires delivery to Rotterdam within 25 days; comparing 5 forwarders' transit times + prices, the choice lands on the faster but USD 100 pricier option.

Urgent Air Freight to Southeast Asia

A Philippine customer urgently needs a 50kg sample; comparing DHL/FedEx/UPS transit times and prices, DHL ships and arrives same-day.

China-Europe Rail Export to Poland

A Polish customer requires 30-day delivery — 10 days faster than ocean and 60% cheaper than air, so the China-Europe rail direct to Warsaw is chosen.

Cut-Off Countdown Roll Alert

With only 12 hours to cut-off after loading, the system urges the truck driver to reach the port early, avoiding the USD 800-per-container roll penalty.

Related Features

The Upstream & Downstream of Forwarder Booking

From booking to B/L to logistics tracking, every link connects

Try Forwarder Booking Now

Sign up to try freight-rate comparison and standardized booking entrustment for free