Bulk sending only solves "the email got delivered"; marketing solves "did anyone read it / click it / convert." From audience segmentation, campaign templates and link tracking to open / click / unsubscribe rate analysis, turn email into a measurable marketing channel.
Campaigns, audiences, templates, tracking and A/B testing — every step of marketing email is tooled
Each campaign has its own name / subject / target audience / send time / landing page, and effectiveness data is consolidated when it ends
Filter by multiple dimensions — CRM tags, spend, recent activity, region, industry — and save filters as audiences
A visual email template editor with preset skins for holidays / sales / notices; set your logo and colors once for global reuse
A transparent pixel embedded in the body reports when a recipient opens, with open rates tracked by customer / time / campaign
All body links are auto-replaced with tracking short links, recording "which customer clicked which CTA and when"
Set two versions of the subject or body for a campaign; a 10/10/80 split tests with small traffic first, then auto-sends the winner to the rest
5,000-email blast four-stage funnel
Blast 5,000 emails — how many were delivered, opened, clicked and converted into orders? Traditional bulk sending stops at "sent"; marketing email completes the whole funnel: delivered → opened → clicked → converted.
Sending every customer the same "promo email" no longer works. Email marketing emphasizes "the right content to the right customer at the right time" — segmentation is the foundation, template variables are the tool.
Send a launch email to "active in the last 90 days + industry match" customers, A/B test two subjects, and push the winner to everyone
Filter customers who "haven't ordered in over 6 months," send a "exclusive coupon" reactivation email, and track click conversion
Segment by membership tier to send different offers — VIPs get higher limits, with the body dynamically generating the matching coupon code
Send holiday teaser emails in the week before Spring Festival / Double 11 / Black Friday in phased waves, optimizing the next based on open rates
From writing the email to measuring results, campaigns rely on send/receive, scheduling, bulk sending and CRM integration
The delivery channel for campaigns, tracking each email's status individually
Schedule delivery to the rhythm of holiday sales — operators don't pull all-nighters waiting to send
Customer replies to a marketing email auto-thread to the right account, keeping follow-up unbroken
Replies to a campaign are auto-assigned to sales for follow-up by rule
Sign up to try email marketing for free and make your channel's results clear