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Opportunity Management

Opportunity Management · Sales Funnel & Amount Forecasting

Create a separate opportunity for each customer's buying intent and advance it through stages: Initial Contact / Needs Confirmed / Proposal & Quote / Negotiation / Won / Lost. Every stage carries an amount, win probability and expected close date, so leadership sees next quarter's expected revenue at a glance.

6
Stage Sales Funnel
%
Probability-Weighted Forecast
1:N
Multiple Opportunities per Customer
Capabilities

Make Every Deal Transparent from First Spark to Signed

It's not just about recording amounts — it's about managing the rhythm of sales progression

📊 Stage Sales Funnel

6 configurable standard stages, each with its own win probability, advancing step by step from initial contact through to won / lost closure

💰 Amount + Probability Forecasting

Opportunity amount × stage probability = weighted expectation; funnel rollups for the quarter / year give performance forecasts a solid basis

🌊 Opportunity Pool Claiming

New opportunities arising within key accounts can be placed in the opportunity pool, claimed by reps specializing in that product line to push forward together

🔗 Linked Contracts / Follow-Up

Once an opportunity is won, generate a contract in one click — amount / product line items / customer info all carry over; follow-up records archive every step

📈 Stage-Dwell Alerts

Opportunities lingering too long in a stage trigger an automatic alert, letting managers see exactly where the funnel is stuck

📝 Lost-Deal Analysis

Losing a deal forces a reason selection (price / competitor / wrong timing / decision delay), and the data accumulates for retrospectives on how to win next time

crm.shangbangke.com/opportunity/funnelSales Funnel
O
Opportunity Stage Board
List ViewNew
Needs Confirmed5

Ruida · Line Upgrade

$45,000Med

Henghui · MES System

$25,000Low
Proposal & Quote3

Huawei · Annual Deal

$170,000High

Jinpeng · Dispatch

$65,000Med
Negotiation2

Yunqi · SaaS Renewal

$125,000High

The Sales Funnel Aligns the Whole Team's Rhythm

In the past, every rep interpreted "where the opportunity stands" differently, and managers relied on verbal reports for progress. Once stages are fixed, everyone advances on the same cadence, and a glance at the funnel tells managers how much the whole team can land next month.

  • Unified stage definitions: Initial Contact → Needs Confirmed → Proposal → Quote → Negotiation → Won/Lost
  • Standardized fields per stage (e.g. the "Proposal" stage requires uploading the proposal file)
  • Board view: stages across, reps down — the whole picture in one chart
  • Stage-dwell duration is auto-tracked, with alerts when an opportunity stalls
crm.shangbangke.com/opportunity/forecastThis Quarter
F
Weighted Amount Forecast
By RegionExport
$720KTotal Pipeline
$430KWeighted Exp.
$490KQuarter Target
88.6%Attainment

Weighted Expected Signing ($K)

130Apr
185May
115Jun

Amount Forecasting Lets Leadership See Next Quarter's Numbers Early

Each opportunity has an amount, each stage a probability (e.g. "Proposal & Quote" = 50%, "Negotiation" = 80%). Weighted together, that's the quarter's expected signed value. Managers no longer wait until month-end to know whether targets will be met.

  • Opportunity amount + stage probability = weighted expectation
  • Aggregated by expected close date into month / quarter
  • Sliced across three dimensions: individual / team / region
  • Compared against targets, with gap alerts so managers can reallocate resources early
crm.shangbangke.com/opportunity/pool6 to claim
P
Opportunity Pool
Claim RulesClaim
OpportunityLineAmountStatus
Huawei · StorageHardware$80,000Open
Huawei · SecuritySoftware$34,000Claimed
Sinopec · Managed OpsService$110,000Open
SGCC · Data HubSoftware$150,000Coordinating

The Opportunity Pool Ensures No Chance Within a Key Account Is Missed

When a customer has needs across 10 product lines, one rep can't handle them all. The opportunity pool lets reps for each product line claim what's relevant. The account manager owns the overall relationship while product-line reps drive the specifics.

  • New opportunities within key accounts can go into the opportunity pool
  • Set claiming rules by product line / region / team
  • Once claimed, specialist reps drive it while the account manager coordinates
  • Stalled opportunities are automatically recycled back to the pool
Use Cases

Which Teams Use Opportunity Management to Win Deals

B2B Key Account Sales

One key account with multiple product lines and opportunities, each advanced independently by funnel stage, while managers forecast quarterly performance from the rollup

Project-Based Sales

Custom projects with long cycles and large amounts — from initiation research to solution design to bidding negotiation, every stage records standardized fields

SaaS Renewal / Upsell

Both renewals and upsells for existing customers run as opportunities, backing renewal rate and NRR with data

Channel / Distributor Sales

Deals registered by distributors run as separate opportunities to avoid channel conflict; stage progression and payment collection are both visible

Related Features

Opportunity Management Works Hand in Hand with These Capabilities

Opportunities come from customers, go into contracts, and roll up into dashboards

Try Opportunity Management Now

Sign up to experience the full opportunity sales funnel for free, or book a consultant demo