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Contacts

Contacts · Fine-Grained Capture of the B2B Decision Chain

An enterprise customer often has multiple points of contact — the boss who signs off, the buyer who negotiates price, the technical staff who validates, the admin who pays. We let you manage the decision chain grouped by role, with each contact having their own profile, follow-up records and email correspondence.

Contacts / Customer
4
Role Groups
1
Primary Contact per Customer
Capabilities

Cultivate the "People" Within Your Customers

A customer is a company, but deals are made person to person. A contact-level relationship network is a rep's true asset

👥 Multi-Contact Management

Attach multiple contacts under one customer, maintaining each person's profile — name, title, phone, email, WeChat, birthday, interests

🎭 Role / Decision-Chain Grouping

Four role tags — decision-maker / influencer / user / point of contact — make the decision chain of a large B2B deal clear at a glance

Primary Contact Marking

Mark one primary contact per customer, prioritized on lists and detail pages, so you're not overwhelmed when looking someone up

📝 Contact-Level Follow-Up

Follow-up records can attach to a specific contact, so "who you talked to" is crystal clear — no more vague "talked with the customer" notes

📧 Email / Call Linking

Emails from the email module and call logs are auto-classified by the contact's email address into that contact's timeline

🎁 Birthday / Holiday Reminders

Reminders for key contacts' birthdays and work anniversaries, so a quick note of good wishes strengthens the relationship

crm.shangbangke.com/contact/decision-chainDecision Chain
D
Huawei · Annual Framework Deal
DiagramAdd Contact
ContactTitleRoleStance
Mark ChenProcurement Dir.DecisionSupport
Nina LiTech LeadEvaluatorSupport
Henry WangFinance MgrInfluencerNeutral
May ZhaoBuyerContactSupport

Behind a Big Deal Is a Group Working in Concert

B2B sales experience tells us: losing a deal often comes down to "missing one key person." Map every person in the decision chain into the system — who holds the budget, who evaluates the technology, who has the final say — and the path to closing becomes complete.

  • Tag each contact with a "role": decision-maker / influencer / user / point of contact
  • A decision-chain diagram on the detail page shows who influences whom
  • New staff taking over a customer start with the decision-chain diagram to avoid missing key people
  • When managers review lost deals, they pinpoint "which link wasn't won" via the decision chain
crm.shangbangke.com/contact/profileContact Profile
M
Mark Chen · Procurement Director
EmailLog Follow-up
+86 138****6621
chen@huawei.com
Shenzhen · Bantian
Jun 12 (in 17 days)
Pragmatic, values delivery timelines; dislikes last-minute price changes; enjoys golf
Key Decision-Maker Good Rapport

Every Contact Has Their Own Profile

Beyond phone and email, write each person's preferences, personality, interests and decision style into their profile. A 30-second glance before the next meeting, and your opening hits the mark.

  • Basic info: title, phone, email, office address
  • Personal preferences: interests, things to avoid, personality notes (free text)
  • Interaction history: all follow-up records, emails and calls laid out on a timeline
  • Birthday / work-anniversary reminders to strengthen the emotional connection
Use Cases

Which Reps Need the Contacts Module Most

Key Account B2B Sales

One group account has 10+ contacts and a 5-person decision chain — without a system, you can't remember who's in charge of what.

Solution Sales

Technical proposals go to the CTO, price negotiations to the CFO, final signing to the CEO — three people with different profiles to cultivate separately.

Channel Managers

A distributor's internal boss + sales director + finance contact + warehouse supervisor — each with different engagement frequency and content.

Customer Success / Service

The customer's user side has specific business contacts, the decision side has renewal decision-makers — different profiles call for different follow-up strategies.

Related Features

How the Contacts Module Works Together

Try the Contacts Module Now

Cultivating the "people" within your customers is a rep's true craft